Thats So Fetch is snowballing into one of the all-time fave fashion brands among young fashionistas. By leveraging the power of socials, it has achieved incredible visibility through strategic online marketing and Influencer collaborations. But while it is gaining popularity as a hot-shot fashion spot, is it being ethical? Where are its garments manufactured? Who are making them? Is Thats So Fetch another fast fashion brand in the making?
Let’s get into the nitty-gritty of Thats So Fetch to understand if it is operating sustainably and ethically or doing the exact opposite!
Is Thats So Fetch Fast Fashion?
Yes, Thats So Fetch is fast fashion. The brand operates on an accelerated production schedule from unknown factories. It rapidly churns out fresh seasonal collections to align with ever-changing fashion trends. Plus, dozens of new styles are dropped multiple times a week. This constant influx of the latest garments ultimately influences consumers to make frequent purchases.
Thats So Fetch focuses on offering low-cost garments. Everything on its storefront is available at super-affordable prices, contributing to a disposable fashion culture. While its website is already brimming with tons of cool-girl fashion merchandise, it has a “Back In Stock” section. So, the inventory of its best-selling fashion pieces never runs out.
Additionally, tempting offers like student discounts and other custom discount codes are regular on its website. So, altogether, Thats So Fetch perpetuates the fast fashion model’s cycle of overproduction and overconsumption. It encourages fashion-savvy shoppers to constantly update their wardrobes with cheaply-made apparel that quickly falls out of fashion.
Is Thats So Fetch Ethical?
No, Thats So Fetch is not ethical. Style enthusiasts might adore the fashion label, but it has come under scrutiny due to a lack of transparency regarding its ethical standards.
Labor Practices
Thats So Fetch doesn’t disclose information about its factory locations. It neither publishes its manufacturer’s list nor has a Supplier Code Of Conduct addressing labor rights issues. Without access to such crucial information, evaluating the working conditions and labour practices in its production units becomes difficult.
An important principle in ethical production is to treat every worker humanely. Companies must recognize and actively tackle labor issues, given the widespread exploitation in the fashion industry. Unfortunately, That So Fetch seems like a typical fast fashion brand that probably uses sweatshops, overlooking its ethical responsibility.
Sourcing Practices
There is no information covering the details of Thats So Fetch’s sourcing practices. We do not know if its merchandise is produced locally or outsourced in developing countries. This absence of clarity definitely raises questions about its commitment to channel a fair supply chain.
Child Labor
As mentioned, Thats So Fetch doesn’t have a Code Of Conduct or declarations addressing issues like child labor. Plus, there’s no information regarding whether it has its own factories or partners with vendors abroad. Without the briefest of details available, it becomes challenging to ascertain if the company employs minors or not.
Overall Rating: 1
Is Thats So Fetch Cruelty Free?
That’s So Fetch doesn’t have a formal animal welfare policy. However, after shuffling through its product portfolio, we observed that it doesn’t use controversial textiles like angora, fur, exotic animal skin or hair. While this is good news, some of its merchandise is made of wool and suede. And Thats So Fetch doesn’t mention their sources. This absence of details raises suspicions regarding the ethicality behind material sourcing.
Overall Rating: 1
Is Thats So Fetch Sustainable?
No, Thats So Fetch is not sustainable. Its garments are made up of conventional cotton and cheap synthetic fabrics, such as polyester, acrylic, lycra, nylon, and more. These materials are derived from non-renewable resources and take decades to biodegrade. Plus, manufacturing such textiles is exceedingly energy-intensive. They leave a significant carbon footprint with massive wastewater generation and greenhouse gas emissions.
Despite the gravity of the environmental impact of fast fashion, Thats So Fetch appears unconcerned. It does not make any efforts to reduce its supply chain carbon emissions. To top it all, it lacks a commitment to transitioning toward more eco-friendly practices. The absence of future goals related to waste reduction, water conservation, or sustainable sourcing further reflects its negligence in operating sustainably.
What’s worse, Thats So Fetch still uses plastic packaging. And it doesn’t participate in carbon offsetting programs. These choices indicate nothing but an environmentally harmful fashion system that prioritizes profit over responsible production.
Overall Rating: 1
Some of the Best Sustainable Alternatives to Thats So Fetch
The fast fashion industry has undeniably fueled the ongoing climate crisis. It has also contributed to the exploitation of underserved garment worker communities, breaking all the laws of labor rights. Some prominent fast fashion labels that you should definitely consider staying away from include Cider, Jaded London, and J.Ing.
If you want to shop mindfully and support affordable sustainable clothing brands that are trying to disrupt the fast fashion system, then check out Thought, All The Wild Roses, A.BCH, and Luna+Sun.
1. Thought
Thought offers pretty seasonless clothing that feels good on your skin and does better for the planet. The brand has a diverse range of consciously crafted garments prioritizing sustainability, comfort, and versatility. It uses organic and recycled fabrics, such as organic cotton, hemp, bamboo, and Tencel modal, which are Earth-kind and skin-friendly. Additionally, Thought ensures a mindful production process, where collections are created on a limited-run basis to avoid overproduction. Plus, it partners with ethical factories where workers’ rights are protected.
2. Luna + Sun
For lovingly designed flowy dresses, Luna + Sun is going to steal your heart. The Australian-made slow fashion brand creates minimalist and roomy pieces that will make you feel beautiful in every stage of your life. Whether you’re planning to conceive or are a new mommy, these garments are designed to be circular fashion that keeps you comfy in your ever-changing body. Plus, it solely uses sustainable and vegan materials, like organic cotton, linen and Tencel, for its cruelty-free products. Luna + Sun’s garments are such thoughtfully crafted pieces that can be your wardrobe staples for years.
3. A.BCH
A.BCH’S clothes are “Designed For Circularity.” The Melbourne-based sustainable label has a classic line of everyday clothing fit for capsule wardrobes. That means you can effortlessly mix and match its pieces to dress up or down. With an inclination towards green fabrics like organic cotton, hemp, and linen, its products are durable and repairable. A.BCH strongly values the concept of circular design, craftsmanship and ethical principles. It works with skilled artisans and manufacturers who adhere to fair labor standards. So, safe working conditions and decent wages are guaranteed to its workers.
4. All The Wild Roses
All The Wild Roses is a shining example of sustainable fashion. Based in Australia, it integrates eco-friendly materials into free-spirited boho outfits. As a women-led label, it has partnered with a female-run workshop in Vietnam, where employees are treated ethically. Its garments are handcrafted in small batches to avoid overproduction. All The Wild Roses follow a slow fashion approach, producing timeless designs that you can wear for years. As a B Corporation, it is committed to creating a positive environmental impact and giving back to society.
